Awed by Shohei Ohtani, $2.19 Billion Japanese Sponsor Partners With MLB & Dodgers in US
The Los Angeles Dodgers are making headlines for all the right reasons lately. From strategic moves to leveraging loopholes that allow them to sign star players with deferred salaries, to securing high-profile sponsorships, the Dodgers are dominating the news. Their latest coup? A landmark partnership with a renowned Japanese brand, with Shohei Ohtani playing a pivotal role in the deal.
The Dodgers have joined forces with ITO EN Ltd., a $2.19 billion powerhouse in the Japanese beverage industry. Known for its iconic green tea brand, Oi Ocha, ITO EN is a household name in Japan and a personal favorite of Ohtani. The star pitcher and hitter’s connection to the brand is said to have been instrumental in sealing the partnership. The announcement was shared on the Dodgers’ official Reddit platform, and the move is already being hailed as a potential game-changer for the team.
They posted this with the caption which read, “Oi Ocha, Signs Partnership Contract with Major League Baseball Across Japan and the United States Ito En Also Agrees to Sponsorship in Southern California with the Los Angeles Dodgers. The partnership originated from Shohei Ohtani’s admiration for “Oi Ocha” expanded to sign a comprehensive contract with MLB and the Dodgers with Ohtani at the core! We will further our promotion activities not only in Japan but in the US as well.”
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This strategic partnership facilitated through Ohtani, represents a groundbreaking step in the team’s global outreach and its expanding influence in Japan. As a cultural icon and one of MLB’s most celebrated players, Ohtani serves as the perfect ambassador for this partnership. This collaboration goes beyond the confines of the baseball field, aligning with the Dodgers’ ambitions to establish themselves as a truly global brand.
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